Hello, I'm Ben Finklea, the founder and CEO of Volacci. I've been in online marketing since 1995 and have been a part of 4 different startups. I founded Volacci (then known as SpryDev) in 2005 with the goal of helping business owners maximize their web profits. When I'm not blogging, I enjoy racquetball, playing with my sons Andrew and John, reading anything Seth Godin publishes, and watching obscure documentaries. Below are my thoughts and ideas about Search Engine Optimization. Enjoy!
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Always start with keyword research!!!
Even if you think you know about the keywords that your customers use to find companies like yours, always, always do the keyword research! We've had several customers lately who came to us with their keyword lists and insisted that they already know how customers find them. Then, we did the research and found many more valuable, and higher traffic producing terms. So, always start with a clean slate and always, always do the keyword research!
Only optimize for keywords you can compete on! A common mistake is to pick the hottest keywords regardless of budget.
Only optimize for keywords you can compete on! A common mistake is to pick the hottest keywords regardless of budget.
If you're on a limited budget, pick some second-tier keywords that don't appear to be as competitive. It's better to rank #1 for a lower-traffic term than it is to rank 25 for the top term in your industry.