Recently Google Maps introduced the ability to perform searches by neighborhood. "It works like this: Say you want to find free wifi hotspots. Type in "free wifi" and the zip code, and the free hotspots appear at various locations on your map, with phone numbers for each location appearing on the left side of the page. Click on the link for a location and it gives you the name, address and phone number that goes with it, with links offering you directions to and from it." --Google Maps Tour

Now Local Search is even more local!