Congratulations & Welcome!

We are pleased to have you as a SpryDev client. The SpryDev Search Cam is just a token of our appreciation - and one we think will be quite useful. One of the great things about the Internet is that it brings people together. For your next scheduled meeting with your Internet Marketing Coordinator, let's do a video call instead of a phone call! Here's what you'll need to do:

1. Install the video camera. The instructions came with the camera.

Google's Matt Cutts announced at Pubcon this week that Google will soon be treating subdomains (www.sprydev.com vs podcast.sprydev.com) as being part of the same website for the search results. Previously, they treated subdomains just like separate websites. If there were 2 or 3 subdomains that showed up for a search results then they would all show up in the Google results. Not anymore! (well...soon)

When you're choosing how to spend your search engine marketing dollars you have two choices: Natural Search Engine Optimization or Paid Search Advertising. While both methods produce results for your business, there are some key differences:

Tip #3: Don't forget to check the META Tags.

When there is a lot of navigation code that wouldn’t make sense to a human searcher, Google relies on these tags to describe a site. Be sure to set up some valid keywords and a description- just in case.

Did you miss a previous week? You can find them here:
10 Things to do Before the Spiders Come

Welcome to Week 2 of Sprydev's crash course on site indexing...

Tip #2: If you have a flash introduction, be sure there is a link that allows you to pass it.

Many webpages have a fancy splash page, but no way to navigate around it. Google cannot read into a flash page, so be sure to include a text link to your website’s second index. Overall this type of intro can add to your site's visual appeal, but don't let it ruin your opportunity to get indexed quickly.

Want to start your own reciprocal link campaign? Here’s where to begin. First, seek out the websites you would like to exchange links with. Be sure to choose partners with valid/complimentary information and products. Do not choose competitors or sites that will diminish your credibility. The goal is to provide your customers with additional, useful information.