The Truth: Search engines are changing and so is your business. Research indicates that search engines change their algorithms quite often in order to keep the best results on top. Our job is to make sure that your site is one of the best on the internet for the product or service that you sell.

It’s important to keep on top of the changes by tracking and evaluating results. Without tracking, it's easy to fall into the trap of guessing that your strategy is working. Tracking a campaign provides hard, cold facts that helps us adjust to the changing market and maximize your sales.

Staying at the top is easier than fighting your way from the bottom again.

The Truth: Most Web Designers know a little about SEO but have not studied it the way an SEO expert would. For a successful website, it takes both a great designer who knows about designing sites that turn visitors into customers plus an SEO Expert to increase your site's visibility to search engines.

The Truth: Most Search Engines do not look at the Keyword metatag when indexing your site. Some even use the keywords as a NEGATIVE indicator of what your site is about. If you put a bunch of keywords into your metatags that aren't in your website already then they may consider it keyword stuffing and lower your rank as a result.

This is the first in a series of articles that I'm calling "SEO Myths". As I work with customers, potential customers and competitors; it's amazing the things that I hear about SEO.

There are a lot of great people out there with good intentions who know zip about SEO. Hey, I know. Not everyone can be an expert like those of us here at SpryDev. ;-) Hopefully, by debunking some of these Myths we will have a happier, more educated SEO consumer.

SEO Myth: My Computer Guy Can Do SEO

A really terrific business woman was referred to me recently who had just taken over her company's local offices. We talked for a few minutes and I asked her if she had done anything to her site for SEO. "Not much," she said, "but I did ask my computer guy to add some keywords to the site."