If you can write a great article, you can increase your traffic. By making yourself known as an "expert" in your field, other webmasters will stand up and take notice. But instead of just writing an article and hoping it gets picked up, start becoming proactive. Try submitting your work to websites like EZineArticles.com. This is essentially a database full of free articles for the taking. It's a nice give and take: you provide the article and the user is required to provide a link to your website and info. Write a good piece and voila! Free exposure from sources all over the world.

Today’s society has become reliant on the Internet as the easiest and most reliable way to access information quickly.

Want to know the population of Tibet? Simple.

Need to learn how to fix that oil leak in your car? Child’s play.

Want to find a good plumber in your neighborhood? You could already have them on the phone in the time it would take to dust off the old Yellow Pages.

Bolded subtitles throughout a Web site (often defined in HTML by <H1>, <H2>, etc.) are known in Web copy as “Heading Text.” Heading text is important for two reasons. First, it divides dense text into easily readable sections. Heading text enables readers to scroll through the copy and easily find the information they desire. Well-written headers lead a reader’s eyes naturally throughout the information and entice them to continue to the next section.

Search engines can recommend your site to the right people (searchers) by understanding what your site is about. So, how do search engines figure out what your Web site is about?

They read your Web site.

That means that it's up to your Web site to communicate clearly with the search engines to tell them what can be found there, what kind of visitor you're looking for, and how important your site is in the grand scheme of things. This is SEO at it's most basic level.

As reported by TechCrunch, Google, Yahoo and MSN have all agreed to use the same sitemap to index your website.

A sitemap is a valuable tool that you can use to tell a search engine where all the pages are on your website. It is sometimes in plain text and sometimes it uses XML. For example, the SpryDev Google sitemap is here:

http://www.sprydev.com/?q=gsitemap

In my previous Title Tag article, I introduced the title tag and told you what it is and why it's so important. Now let's discuss how to write a tag that Search Engines (and your customers) will love.