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Only optimize for keywords you can compete on! A common mistake is to pick the hottest keywords regardless of budget.
Only optimize for keywords you can compete on! A common mistake is to pick the hottest keywords regardless of budget.
If you're on a limited budget, pick some second-tier keywords that don't appear to be as competitive. It's better to rank #1 for a lower-traffic term than it is to rank 25 for the top term in your industry.
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