Let us show you how your current site is doing and if your competitors are being favored by the search engines.
Navigation
Title Tag: The Most Important SEO Tool
The title tag is quite simply a line of text summarizing what your web page is about. But, it is also much more than that. The title tag serves all of the following functions:
- it tells customers that they are in the right place,
- it is displayed in the browser title bar,
- it holds important keywords so that your page can be properly categorized,
- it is displayed whenever someone bookmarks your site, and
- Search Engines may use the title tag as the heading of the results returned for a search
That’s a lot of work for a little blurb of text! That is why an excellent title tag is so important to any good SEO campaign. I may be going out on a limb when I say this, but I believe that the title tag is the single most important thing you can do to improve the SEO of your website.
In practice, the title tag is generated by a simple piece of html that is placed near the beginning of your html file between the <HEAD> and </HEAD> tags. It looks like this:
<HEAD>
<title></title>
</HEAD>
In between those tags, you put the title of your webpage, like this:
<HEAD>
<title>My Title Tag</title>
</HEAD>
Be careful about Web design software that automatically writes title tags for you. Often they are so generic that they don't differentiate your website from any other. "Home Page" or "Untitled" are terrible tags for SEO. Always override the defaults and write good, custom title tags whenever possible. If, like me, you're using the content management system (CMS) drupal, install the Page title module.
Now that you know why it’s important and how to put one on your website, my next article will be how to write a good one.
Post new comment