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Natural Search Engine Optimization vs. Paid Search Engine Ads

When you're choosing how to spend your search engine marketing dollars you have two choices: Natural Search Engine Optimization or Paid Search Advertising. While both methods produce results for your business, there are some key differences:

	Natural SEO	Paid Search
Your site will appear:	In the left column of the search results	In the right column of the search results
Who shows up?	Sites that are relevant and excellent quality who have earned the right to be there	Whoever has the most money to spend
How much traffic	70% of search traffic	30% of search traffic
Results timeline	Delayed by about 6 months, then significant.	Immediate and based on how much you spend.
Additional Benefits	Increased credibility Your site is linked from many other sites Your site is established as the credible market leader for your industry	NA
Who Do You Pay?	SpryDev	The Search Engines
Service Level	Excellent. You can reach anyone on your team at any time.	You are one of many millions of advertisers and have little direct contact with Search Engine.
First year costs	Significant marketing investment to increase your site's quality and rankings.	Significant advertising investment to show up in the search engines.
Second Year Costs	Almost $0. Once you're established, you will tend to stay near the top.	Continual significant advertising investment. If you stop paying then your ads will disappear.

So, which one is right for you? If you want to build a business then natural SEO is the way to go. If you need some quick sales, then there is no better way than Paid Search.

If you're looking for a good SEO company to work with, look in the natural results. We believe that ranking well is important to any business. But, it is even more important for SEO companies. That is why we consistently rank in the top 2 search results. See for yourself.

Why not contact us today and find out how we can help you? Just call (512) 989-2945 x205 or fill out this SEO request form and one of our SEO advisers will contact you within one business day.

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