Here's a great strategy for getting high-quality links: Write a testimonial for a company whose products or services you use. For example, we have several SEO testimonials from our customers. Each one contains a link to our customer.

Of course you want to make sure that they include links to their customers in the testimonial. Just search their site and find one. If they do, you're in luck! This is a great way to get a high-quality, relevant link.

For years Google has underreported the link: results which show how many inbound links a particular website has. [example: link:www.sprydev.com] This was done deliberately because Google feared (rightly so) that people would use the link data to influence their results.

If you want to build links fast, consider giving something away. It doesn't have to be huge, it just has to be interesting to your audience. Make sure the world hears about it by using press releases and community news websites like digg or del.icio.us.

Inbound links refer to other Web sites that have links to a specific page. Inbound links are always the most difficult to get because it says “This Webpage is so valuable to my readers that we had to include a link to it.” That’s a tough sell unless you have a truly excellent Web site.

Here are some tips on how to make your Web site a link magnet.

Although it may not seem like it, a sizable amount of traffic can pour in from a directory listing. Directories provide a place for small business owners and Web creators alike to make their site more visible to the public. Web surfers often use directories when they are in search of a local service or product.

Directories can be free or paid, although free directories often do not guarantee that your Web site will ever make it into their listings. A paid listing will typically guarantee placement within a set time limit (usually within 7 days).

Bolded subtitles throughout a Web site (often defined in HTML by <H1>, <H2>, etc.) are known in Web copy as “Heading Text.” Heading text is important for two reasons. First, it divides dense text into easily readable sections. Heading text enables readers to scroll through the copy and easily find the information they desire. Well-written headers lead a reader’s eyes naturally throughout the information and entice them to continue to the next section.